LiveTrends is celebrating its tenth anniversary this year . On July 1st , 2013 , the society was born and is nowadays one of the biggest supplier in the U.S. Two years ago , the Apopka , FL - based company decided to bring LiveTrends to Europe . They took over BotaniQ lab in Denmark , and now they have four brands they put up . Due to the pandemic , the IPM Essen was the first opportunity where they could present their products and solutions to the public on a big ordered series .
Soren Offer Madsen and Martin Rasmussen at the IPM Essen .
How it startedLiveTrends was assume from the dream that everyone should have access to natural esthetic home interior decoration . The founder and chief operating officer is Bisser Georgiev , and he started with just three employee .
The first class had its fair parcel of challenge , but in 2014 LiveTrends make headway popularity as retailers across the country started showing involvement . With an influx of new orders , LiveTrends face an unexpected challenge : a lack of production capacity and people to carry through the grow demand . As a issue , more greenhouses and production facilities were opened , and the LiveTrends folk grew .
Fast - forward to 2017 : LiveTrends was quickly becoming a home name in thousands of home across the U.S. and Canada . LiveTrends ' products were always forward-looking , surprising , and gleeful . This secured LiveTrends ' presence at over 14,000 retail stores and earned the company the # 256 spot on the coveted Inc. 500 inclination of fastest - get society in the U.S. , which marked the first time a horticultural troupe had ever been recognized .
In 2019 LiveTrends made its first with child learning and impart the Urban Jungle to its portfolio of brands . That class the company also expand its ware scope to larger houseplant and started to bring about part of its own supply of lively good in its greenhouses .
The LiveTrends kin grew once more in 2021 when the companionship evolve BotanIQ laboratory and formed LiveTrends Design Group Europe , with offices ground in Denmark . Through the addition and rebranding of BotanIQ , LiveTrends started to make its scar in the European market , a dream Bisser has had since he first founded the troupe .
With new brand and more products than ever before , the company ’s quickness develop beyond the 120,000 sq . ft . of their first warehouse complex in Apopka to let in greenhouses and facilities in Mount Dora and , in May of 2021 , Umatilla .
The opening of the flagship boutique in Wintergarden in 2021 check off the first step in sharing blueprint and product directly with customers . This expansion continued with the launching of LiveTrends ' web site in 2022 , which permit client to denounce both LiveTrends and Urban Jungle online .
Today , the company is still fully have and operated by Bisser and is lead by a management squad . The company now employs more than 500 masses .
Creative processEvery year they launch around 400 products within their concept , which are all own design . Part of the success of the company is drive by how they applytrendresearch . It is a 5 step process which starts with discovering new trends 22 months before a unexampled trend is planned to be launch . At that time , they gather movement , identify future needs and direct young chance . Then,18 months in advance , 10 - full time industrial intention and development creatives start designing with a consumer - centric approach path . Then , the designs are being complicate 12 months in advance , where samples are evaluated , tone is tested , and consumer mental test are conducted . Afterwards , 6 months in advance , the good vendor are secured , and they are developing light-green packaging and sourcing the plants from their greenhouses . Every unrecorded plant is hand - foregather , and when it is launched , it is either uncommitted on their web page or being sold via their retail partner ’s stores .
Fusing nature and artWith their innovative glide path of " Fusing Nature & Art , " they aim to bring a fresh level of mindfulness and expression to the indoor industrial plant and rest home décor diligence . " At LiveTrends , we believe that nature and art are not only complementary , but they can also heighten each other to create something truly alone and special . "
LiveTrends in EuropeLiveTrends have been work hard to expand their reach and connect with new customers , and their focus on Europe is a natural next step in our growth , explain Martin Rasmussen , CEO of LiveTrends Europe . " We are thrilled to make for our unique product designs and creative merchandising strategies to the European market and receive such a positive welcome . " At the IPM Essen that took place last month , they showcased their product for the first prison term in Europe . " We have a impregnable committal to delivering the highest lineament products to our customers , and we are emotional to bring that same level of commitment to the European market as we have for the U.S. market for the past 10 year . "
" In Europe , we have name the potential difference for meaning growth in the region and are excited to be work with retailers and garden centers to bring our products to their customers . Through our partnership , we direct to ramp up long - lasting and mutually beneficial human relationship that will help us to attain new customer and expand our footmark in the manufacture . We consider that our focus on trust , creative thinking , and reliability will assist us to stand out from the competition and be the front - of - judgement brand for customer looking for high - timber indoor plant life and domicile décor accessories . We are looking forward to this new chapter in our increase and are confident that our focus on quality , excogitation , and customer engagement will help us to attain our destination for the future . "
For more entropy : LiveTrendswww.livetrends.com
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