The total export value of Colombia hydrangea in 2020 decrease by 25 % compared to the total export economic value of hydrangea in 2019 ? What could be the reason ? We talk over it , Colombian hydrangea grower Catalina Arango of Flores del Este .
FiguresWhen looking at the figures of 2020 ( Jan - Dec ) , the total exportation value of the Colombian hydrangea was U$ 53.946.547 , whereas it was U$ 71.853.232 in 2019 ( Jan - Dec ) . The master markets in 2020 are the USA , Canada and Korea , adopt by The Netherlands , Japan , UAE , Russia , UK , China and Malaysia .
ground for decrease"A plausible grounds for the diminution is that less amount of stem have been export in 2020 compared to 2019 , explicate Arango . Ït is all due to COVID-19 . Many hydrangea farm closed and many growers had to sell to the crowing company topically in Colombia because they were the only ones selling as their customers are the supermarkets . The supermarkets in the US , even increased their flower gross revenue in 2020 , however on the opposite , there were no event and no wedding party . This also importantly pretend the sales to countries in Europe , Japan and the UK . "
" Fortunately , on the positive side , people started buy home flowers for their home . However , this increment did not seem to balance out the amounts that was lost due to the cancellation of all form of upshot . "
How is Flores del Este doing?Arango is proud of with how Flores del Este is doing . " Valentine ’s Day has been a great holiday for us : demand is gamy , like no other Valentine ’s daytime before - and this for a vacation that is more a for rose wine and not for hydrangeas . "
Also last year , they have not been sitting still . " During covid we also took the opportunity to inflate our rude green hydrangea and completed 3 additional hectares . " As a result , they are planning to produce 4 million stem of hydrangea this yr - last class , they produced 3.5 million stem . " During COVID-19 , we decided to continue with full production of all the hydrangea to be able-bodied to extend our customer the same timbre and amount of hydrangea when the market was ready . The cycles/second of the hydrangea is between 7 - 9 months to farm them , so we take to be prepared with flowers . "
Flores Del EsteCatalina ArangoEmail:[email protected]www.floresdeleste.com
