One of the biggest auction halls in Turkey is located in Ayazaga district of Istanbul . Florists from Istanbul gossip this auction sale hallway on a regular basis to re - stock their supply .
The auction hall is one of the 18 auction places owned by SS Flora Flower Growers Cooperative . There are a amount of 3 auction hall in Istanbul and the employee at the auction halls are bring tirelessly to train arriving efflorescence for the auction sale . The daily employee turnover at the Ayazaga auction sale is on average around USD12,000 . The total day-after-day dollar volume on all 18 auction place of the cooperative is around USD120,000 .
The process at the auction starts around 3 am in the morning with the arriver of speech hand truck to the auction dormitory . The trucks are unload first and mathematical product are registered for the auction with specific codes . Then through a drawing drawing , the auction order of product is settle . The auction starts at 9 am and continues until all products are sold .
The production are put and display on a affect swath conveyor belt and the buyers sit around the be active belt . Most of the auctioned merchandise are Dianthus caryophyllus , genus Gerbera , dianthus barbatus , and hydrangea . The auctioneer informs the buyers about auction Cartesian product and the merchandise are sell through an vendue where the highest bidder purchases the products .
At the other end of the conveyor belt , employees take the flowers off the conveyor belt and put it to the boxwood assigned for the buyer . SS Flora Flower Growers Cooperative Chairman of the Board Muammer Yazici : “ The products in our auction bridge come mainly from Izmir , Yalova , Kastamonu , Adana , Mersin , and Antalya . Growers pick themselves at which auction sale hall their products should be sold . There is a minimum cost for every potpourri and the mathematical product are not sold under that price . The highest bidder gain ground the product and the monetary value at the auction is sic every twenty-four hours according to the supply and market demand . If there is a high-pitched demand , prices course go up . If supply is more than the market demand , then prices start to go down . purchaser each use a clit in front of them to increase the prices and the winner is whoever leaves his hand off the button the last . lately the prices at Ayazaga auction manor hall is around 4 USD for roses and genus Gerbera , 5 USD for carnations , 6 USD for lily and 4.5 USD for lisianthus .
Soon we will start auctioning products in buckets . That is how it is done in the auction in the Netherlands . This mode , the durability and vase life of flowers increase . In the first phase , we will have sales in bucket once a week and then it will increase .
The spending per person on refreshed flowers is around 1 – 1.5 USD by my estimation . This trope has to go up so there will more job created in this industry and our products will ameliorate which in go will increase our flower exports . Turkish raiser usually export clove pink and gerbera to countries such as the Netherlands , United Kingdom , Germany , and Azerbaijan . In the last year , some growers have also started to export roses .
There are around 3,000 growers in our co-op . More than 300,000 people earn their living in this industry . Every florist shop and street vender come to the auction to purchase products . Almost 30 % of the peak betray in the Turkish market are imported which is declining a bit due to the decrement in the value of Turkish up-to-dateness . ”
origin : Milliyet