It was introduced in 2014 and the requirement for this innovative flower has increased over the years . The product in interrogative sentence is the cut efflorescence kalanchoe of Queen Genectics , also named Queen CutFlowers . This Danish breeding company has been always developing the assortment impart unexampled shapes and colors , keeping the focal point on longevity and a lower limit of three week efflorescence . Currently , they have 7 gloss in their assortment and of late , they also get down to tally some unique specialties with 4 petals and atomic number 83 - colour . The demand in Northern Europe is increase for years , but recently they had to blow up to meet the increasing demand . However , also in other share of the humankind , agriculturalist are build up up their own output for their local food market . “ It is a long - lasting , easy care product that fits right into the need of modern consumer , ” says Frederike Hössermann , Commercial Manager .
Soren Korup , Kalanchoe CutFlowers Specialist at Queen Genetics .
Award winning varietyQueen CutFlowers have been insert to the market place at the IPM Essen in 2014 and immediately come through the gewgaw award in the cut flowers category . Special about these cut flower kalanchoes are the colour , flower sizing , growing habits and longevity . “ When breeding novel varieties , we are always looking for stiff vibrant colors that do not fade , with child flush , good raise habits , ethylene resistivity and longevity ( a vase life of minimal 3 weeks ) and alone color shades and shapes . We believe that true , consistent and high-pitched quality is essential in today ’s retail surround to satisfy both B2B and B2C client alike . ”
snap here for the enlarged range of a function
Increase in popularitySince the founding , the popularity for this mathematical product increased aggressively . “ In Scandinavia , Queen CutFlowers are an integral part of the Queen Flowers consumer marque that is elevate through lifestyle magazines , influencers and social media promotions . Here , Queen CutFlowers are highly greet at the point of sales event and consumers like them for their easy care and excellent length of service . ” However also in other European state like Holland and Germany , B2B retail customers have noticed that the merchandise sold well at their World Wide Web shop and regular campaign throughout the year . For that reason , their own production in Holland and Turkey , as of late have been constantly expanding to meet the growing requirement in northerly Europe . Apart from that , grower from around the earth have take up to build up their own production for their local markets . ”
Assortment motion-picture show
Current and future assortmentWhen breeding new varieties , Queen always take aim to amend their current variety with Modern or improved mixed bag . “ The varieties are being take and tested over a period of 2 - 3 years to foregather our stern quality standards . ” presently , the assortment consists of 7 different colouring material in their assortment . “ We have one or two varieties per colour ( white , yellow , orange , crimson , pink , brightness level pink & dark pink / purple ) . Lately , they set out to add someunique specialtiesto their assortment ; with 4 petals and atomic number 83 - colors . ( Click there for the accomplished miscellanea ) . In the hereafter , they are face to expand the assortment with prospicient - stalk variety ( > 40 cm ) .
timberland Pink
Most pop varietiesSo , what are the most popular varieties ? Hössermann : ” It all depends on the season and the area you are in . In general white , scarlet and pink shades are classic colors that will deal throughout the year but during Easter and TET ( Vietnamese new yr ) icteric is the semblance customer want to buy primarily . ”
redden Pink
advantage for the growerAnd the fact that Queen CutFlowers can be produced all year in unlike colouration to conform to seasonal changes , combined with a requirement that is comparatively stable and the interminable habit cases makes it a very attractive mathematical product to turn .
Elegant Purple
3 - calendar week vaselife : advantage and pitfall at the same timeAccording to Hössermann , the length of service of the product is the product ’s biggest vantage and pitfall at the same meter . “ It demand well think - out sales and packaging solution as well as practiced communicating all the way through the provision range of mountains . This Cartesian product demand loyalty both in term of yield but also on the sale / marketing side . The growers who get that right have success with the Cartesian product . ”
Room for expansionQueen Genetics is proud and thankful for what they have accomplish so far and believes in the intersection , their partners and customers . “ The feedback of the death consumer is irresistibly positive . This confirm our believe that Queen CutFlowers have a great future and will make consumer around the earth well-chosen for many class to come . However , there is always room for improvement , expansion and young marketplace opportunities . Our spouse and Agent Danziger is supplying Queen CutFlowers cuttings to cultivator around the public and we are constantly looking for new growers that consider in the product as much as we do . ”
For more information : Queen GeneticsEmail:[email protected]Knud JepsenSkanderborgvej 193DK-8382 Hinnerupwww.queengenetics.dk
