When he was fourteen he started weaning violets in the glasshouse and when he was nineteen he was done with it . In the meantime he has been fused with horticulture for many years , from his home base in Thailand . After all , there are plenty of opportunities in Southeast Asia . specially Vietnam has his interest now , say Jan Hoogewoning . " The demand for noesis is groovy , the mentality is upright and there are dependable export opportunities . Jan aid growers with worthful irrigation and climate answer from the Dutch company Ridder . In summation , he ’s active in ornamental horticulture with the merchandise of Anthura and Interplant Roses .
chance in the marketHe has just render from Da Lat and will be heading back to Vietnam in a week for the HortEx Vietnam Exhibition , which will be concur from 26 - 28 February in the SECC in Ho Chi Minh City . From his permanent home in Thailand , Jan Hoogewoning is strongly involved in the developments of Vietnamese gardening . There are many opportunity in that grocery store , he say . " It ’s a distressing lineage story , but because of Vietnam ’s history , the body politic ’s universe structure is unequalled . There is no senescence of the population and the middle class is grow twelvemonth after yr . The Vietnamese middle division is the fast grow in Southeast Asia . As a termination , both healthy food and ornamental gardening are have off the ground . the great unwashed can spend more on flowers and plants . That ’s more of an experience than a plastic flower " .
TradeopportunitiesThen there are the opportunity for Vietnam as an exportation land . " Vietnam itself has almost 100 million dweller and can play an important role in the food supply of Southeast Asia . Vietnam has the ambition to become the “ growing spunk ” of Southeast Asia . Apart from supply Southeast Asia , Vietnam also recently signed a free trade agreement with the EU , which will proffer even greater export opportunities . Already Vietnam exports its fruits & vegetables to over 60 countries worldwide . ”
The elongated barter war between the US and China offers further opportunities for Vietnam as a production country of technologies . A issue of troupe have already decided to turn up their new factories in Vietnam . " China may have the right infrastructure , but Vietnam is more stable as a manufacturing country . "
Specifically for horticulture , there is a horticultural background and a great demand for noesis . " Last October , during the plain - off meeting of the HortEx exhibition in the horticultural region of Da Lat , redundant chairs had to be placed continuously in the residence . You get salutary question and we see that agriculturist really require to move forwards " .
Complete climate solutionsBut what does move forward really mean ? The high - tech mart in Vietnam is modified , says Jan. " You see that prominent greenhouse companies like Hasfarm work with fully controllable greenhouses . These companies are working with answer from the in high spirits section . They amend their efficiency and timbre with this , and can therefore also surpass on this character of investment in the final cost of the products they sell " .
At Hasfarm , Ridder provided high - terminal , integrated solutions for nursery climate and irrigation control . These kinds of high - quality installations are also practicable for spawn companies . " you could see that they are switch from direct injection systems to , for good example , a more accurate , yet still low-priced irrigation solution such as the Ridder FertiMiX - Go ! . This fertigation organization is capable to write a more specific nutrient blend and guarantees a more consistent , automatize fertilization of the crop . That offer them a big step forward , as the tone and product will be greatly improved , while cost of water , fertiliser and the risk of human mistake will fall .
" But " , Jan also straight off puts into perspective , " there are n’t that many companies like Hasfarm . " There are only a fistful of high - technical school glass glasshouse throughout Vietnam . " The sphere is made up of innumerous small horticultural businesses covering about half a hectare . If you install expensive engineering there , that ’s a considerable investiture for the cultivator . Therefore you need to re - guess what is your lend value . "
For this reason , Ridder developed a particular serial publication of equipment and solutions that are adapted to the needs of small - graduated table farmers ; systems that require an initial first investing , but can be expand with extra functionality and electrical capacity as the agriculturalist ‘ grows ’ and earns more money . “ In the design - requirements , much attending was spend to the situation of the conclusion - user ; the systems needed to be easy to manoeuvre , bear visceral skin senses - mastery options and have the alternative to be operate via the cloud on a mobile gadget . For many grower it is the first step into automatise their nursery and optimize their introductory processes . The real tote up time value of Ridder ’s system lie in the fact that they are expandable and only come with the necessary functionalities . So if you do n’t have a screen or fan organization , you do n’t have to invest in a controller that can also contain screens or devotee . When you are kick upstairs your greenhouse , our organization can be kick upstairs easily with a very little additional investment . This is how we can keep the ROI as low as possible . "
" Recently a grower told mehe was on a tripper to Europe and he received an email for the delivery of plants to Hanoi within 4 Clarence Day . He immediately answered the email positively and took his smart phone to reach the app that can operate the clime in his nursery . He mention that he had to adjust the temperature to make the plant get used to the colder climate in Hanoi . He was happy to use Ridder ’s HortiMaX - Go ! app and to be able-bodied to render a better intersection to the conclusion client " , Jan give as an example of the digitising market .
market place at a tipping pointJan see great opportunities in the Vietnamese market . " The market is developing and is at a tipping point . Five years ago , for model , we saw a lot of bamboo greenhouses . These are disappearing at a rapid footstep . With the service of the political science , which for certain hold up the agriculturalist and also encourage the import of technology , growers are researching which investing are suitable for them . Due to the climate conditions in the rural area , many agriculturist are forced to keep working with crop protection products in red-hot and humid season if they want to supply all year around , but with a act of technical solution they can offer more , sustainable and good character mathematical product " .
However , the fact that the Vietnamese market is in its babyhood also plays a role in this . In gardening , for example , quite a few player are active with limited knowledge of technology . " We see , for good example , that an installation break down because certain expert know - how is out of descent , or they used the faulty crusade system for a certain installation . On the one hired hand , this extend opportunities because Ridder also has a good reputation for quality and we now have more than 2,000 Ridder drive systems up and running in Vietnam . "
workable techniqueFeasible technique is what it ’s all about , according to Jan. " A masking induction is high - tech for many growers here and the same get for side - wall ventilation , offer a better natural melodic phrase distribution . You have to understand that so as to be successful in the Vietnamese market . There are a few high - technical school troupe with an interest group in highly technical subject , but most of the market is more interested in smaller - graduated table solutions that will extend them benefits over a brusk terminal figure . This includes make the proficiency accessible in their own language , so any barrier disappear . Finding the ripe applied science to suit the agriculturalist , that ’s what matters , and help them make the most out of it . Whether it ’s a plastic greenhouse or a FertiMix - Go ! , anything volunteer in this market has to fit the agriculturist . "
For more information : Ridderwww.ridder.com
The HortEx Vietnam will take spot from 26 - 28 December 2024 at the Saigon Exhibition & Convention Center ( SECC ) in Ho Chi Minh City .
For more information : HortEx Vietnamwww.hortex-vietnam.com
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