The Morel Group acquired Kwekerij Koen , establish in Monster in the Netherlands , and signed the arrangement on December 15 .
Eric Beaude and Aad Koen
Kwekerij Koen is a family business founded over 80 years ago and is run by Aad Koen , who has developed a wide range of mixture comprising around twenty metal money of botanic Cyclamen , in particular Cyclamen hederifolium and Cyclamen coum . Aad Koen has also select other species : around ten varieties of Helleborus , chiefly Niger , and orientalis , but also foetidus and interspecific , as well as kind of Nerine and Tulbaghia . Aad Koen will accompany this young project until 2025 , the time call for to pass on his rage and his noesis to the Morel teams .
" This learning will start the Morel group to tread up its approach as a passionate and responsible creator of varieties and to take a pragmatic approach to the creation of new varieties that are more tolerant of uttermost climatic conditions and more economical in their yield cycle . "
" With this acquisition , Morel Diffusion is decisively apply its maturation plan and will thus strengthen its position as one of the leading company in Cyclamen training , diversify its genetic oblation in line with the Group ’s strong and concrete policy of Corporate Social Responsibility , and assure the continuity and development of Koen ’s customer service . "
with Guy Schertzer , Sales Manager at Morel
Eric Beaude , CEO of Morel : " We are very proud of to have been able to bid Aad KOEN the continuity of his tremendous work as a breeder . We are go to maintain Koen ’s survive business and keep the stave in property . Priority will be given to continuing to serve Koen ’s existing client , and then to break international trade wind by take advantage of Morel ’s panoptic connection , moreover to strengthen consumer appeal for this exceptional genus of Cyclamen . The compounding of Cyclamen persicum and its botanic full cousin promises gravid innovation in the future . Thanks to our team of field technicians , we will take up the challenge of strengthen our à la carte advice serve with these mintage that are newfangled to us . "
Aad Koen , director of Kwekerij Koen : " I ’m beguiled that a Cyclamen pro like Morel is interested in my employment of over 50 old age . As I have no successor in my phratry , this agreement to sell my business guarantee the continuity of my diverseness for my client , as well as the jobs of our team . I ’m convinced that the two teams will quickly be able-bodied to establish promising synergism to the peachy satisfaction of our customer . I ’ll be working alongside the Morel radical to check that the transfer is as placid as potential and that the Koen timbre is defend . "
Morel at IPM EssenEager to ascertain more about Morel and their varieties ? They will be show at the IPM Essen in Germany from January 23 - 26 inHall 6 Stand 6G14
For more entropy : S.A.S. MOREL Diffusion2565 , Rue de Montourey83600 Fréjus , Francewww.cyclamen.com
