summertime wedding ceremony season is come to an end . For Mystic Flowers , the wholesale firebrand of Colour Republic , this is an important period of the yr , and so far , they are very proud of . Now , they are preparing for the drop time of year . On top of acquire high - quality trend - ignore efflorescence , they take the extra mile , not only by grow their bloom sustainably but also by have the industry a renovated perspective when making purchasing decisions . Mystic Flowers is acknowledge as a trend - driven farm that introduces coolhunting methodologies to understand the late flowered trends . In this article , Marketing Manager Maria Belen Muñoz tells us more about this Ecuadorian premium flower grower and their missionary work to lead the industry through conception and quality .
Team Mystic Flowers at the IFTF 2022
From tendency run to growing rosesMystic Flowers supplies pink wine and summertime peak to the sweeping market all over the world . Since their constitution in 1997 , they are focusing on make high - calibre roses and summer flowers . Over the last years , they increasingly started to inspire the industry by hunt down for the trendy roses and by and by on produce them . They set up an R&D section led by Juliana Bustillo ( @sra.ora ) , where they concenter their vigor on translate the industriousness ’s pauperism . In fiat to get an insight into these trends , they peach and visit flower store and middleman worldwide . With their answers , they set off looking for particular trend varieties from breeder all over the world .
InnovationMystic ’s definition of institution is having an integrated strategy of market place enquiry focalize on trend geminate with ultimate sustainable practice and mellow - quality standards . " We calculate to urge on the industry by portion out this cognition into an modern and curated portfolio of products and services that will give its client and their guest a renovated linear perspective when making purchasing decisions and stand out . Also , complementing our clients with communicating strategy , asset , and insights through our FTA ( Floral Trade Alliance Program ) , where our middleman invite all the selling & social media material they want in any seasonality " , Belen say .
Seasonal Trend Magazine"With the strategy mentioned above , we offer middleman a curated portfolio with ' the whole color spectrum , ' all from one farm . " They share this cognition in their seasonal Trend Magazines . In these magazines , we face fresh , fresh theme of what is sheer in our clientele to inspire our the diligence . " So , when blab out about trend , what were the trends this nuptials season ? " complemental color like lavender and yellows were very in , and this is also what we fancy in our Wedding magazine that we published in the beginning . “Click hereto see the wedding magazine .
SustainabilityBesides invention , sustainability and quality wreak a essential theatrical role at Mystic Flowers . They are complying and going above all rules and rule established by their government and certifications , such as Flor Ecuador , also at logistics and societal levels .
Nine years ago , they started ship efflorescence by ocean to the United States and are now pioneers as they shipped their first container to Europe . " Paola Davila , Commercial Manager : " Over the twelvemonth , we have managed to create a strong worldwide logistic meshing to over 50 countries . Our partner are quality - oriented and apportion our passion , sight , and ahead - thinking values . This allow us to guarantee a top - level overall experience . For example , with these partnership , we have wield to be pioneers in sending abroad container to Europe ! "
Mystic Flowers has become an bureau and a farm that leads by example when it comes to the sustainable political program of the 2030 CO2 - neutral initiative of Flor Ecuador .
But they also go beyond the farm degree . " We are aware of the societal needs of our community ; we get laid that our action and commitment as a society will make a powerful impact and increase the possibilities of real variety . This is why we proudly partnered with Fundación Azulado and + connective .
IFTF 2023Eager to meet the team and learn more about the farm , production , and trend ? This year , Mystic Flowers will be again exhibit at theIFTFin Vijfhuizen , the Netherlands . " In 2022 , we exhibited for the first fourth dimension and were very proud of . This year , people can find us at A1.32 . "
For more information : María Belén MuñozMystic FlowersEmail : contact[email protected]www.mysticflowers.com
© FloralDaily.com/Elita Vellekoop
