How was December ? Once every four week , CEO Steven van Schilfgaarde give his view on the preceding period in the Roya FloraHolland website . This prison term , he talks more about the development of Floriday and the future tense of sphere communicating , among other thing .
grocery store outlookIn November , swerve flower Cartesian product revenues were unsatisfying . The pluses compare to last year in the past few months go bad to materialize . The problems with provision from Kenya are making themselves felt . After all , large volumes are involved . The surprisingly dependable pricing of Spray Chrysanthemum with a slightly lower supply is striking . For industrial plant , alas , it still remains very slender . Yields are lagging well behind toll development . I sincerely hope that the lunar time period will turn in the fresh twelvemonth .
Start auctioning via FloridaySince the goal of November , we have been officially auctioning at our Eelde hub via Floriday . The clock is a essential purchasing and sell method acting for many of our customers . To future - test copy the clock , we have found RFH Auction in Eelde . That ’s an app on Floriday that take into account buyer to easily corrupt on the clock . Thanks to buyers ' feedback , a number of functionalities have already been lend to RFH Auction during the test menstruum . So the hereafter of auction off knows Eelde as its birthplace .
Central Auctioning PlantsA 2nd auction bridge highlighting is the full changeover to Central Auctioning of plants . This has long been a great desire of growers and ensures more unchanging pricing . This was also right away apparent in exercise . This is a milestone to be proud of . Just like the complete electric switch to 100 % Order Picking Plants , which was also completed last month . This enables new services , such as Stock and Order Picking .
Floriday updateWe see that for plant , the use of Floriday in the way we like it , namely buyer - initiated dealings , is developing very well . Almost 70 per centum of verbatim trade plant life are already buyer - initiated . Only the large orders are often not yet handled through Floriday . With flowers , we have a long manner to go . There we are at the beginning of emptor - pioneer orders . Our committedness is to accelerate this further together . Recently , three experiment have been carried out in Floriday to expand trading chance for agriculturist in vendue presales . This is now getting a concrete follow - up . This is a great instance of what Floriday make possible in terms of new services .
Flower Council HollandIt is now cognize that LVVN minister Wiersma has approved the program for a General Confederation Declaration to fund Flower Council Holland . This stand for that not only members and buyers at Royal FloraHolland will contribute , but also those doing patronage outside us . Finally , a level acting field for the whole sector . Positioning and trope of flower gardening are a real concern . fortuitously , grueling work is being done on a joint sphere approach .
Visit to AfricaI lately call our growers in Africa with Pieter Bootsma and Evert van Helvoort . A very enceinte problem is the lack of payload capacity from Kenya . Planes are under maintenance and airline business are shifting capacity for cargo conveyance from China to Europe and the US . So there is unpredictable electrical capacity and rising prices for Kenya . Every cause is being made on many front to get more cargo available . grower are sour hard to get thing right ahead of Valentine ’s Day , but this is a major challenge .
To concludeAs you know , I am leaving Royal FloraHolland . They were wonderful years and I am really lofty of what we have attain together over the preceding few class . This was my last contribution for the RFH internet site . Pieter Bootsma will also take over this wand from me .
informant : Royal FloraHolland
