Reebok revealed an conception in sustainable footgear – a plant life - base skid that rival performance running sneakers . The Forever Floatride GROW is the late exercise of Reebok ’s commitment to reduce the use of rock oil - based plastics in footgear by making products with plants .
The new plant life - based running shoe , which will launch in Fall 2020 , is an updated version of Reebok ’s Forever Floatride Energy . Each constituent was researched and try in club to identify the most sustainable instinctive ingredients that would meet the high public presentation standards required for a best - in - class running play brake shoe .
Castor beans , eucalyptus tree , algae and rubberThe most significant sustainability advancement is the shoe ’s highly cushion , responsive midsole , which is built from sustainably grow castor beans and conserve the in high spirits performance and lightweight padding standard of the original Forever Floatride Energy . The eucalyptus tree diagram upper is by nature biodegradable , sustainably source , strong and breathable . The sockliner apply BLOOM alga froth , which is harvested from invading growth areas and is of course odor resistant . last , the flexible , durable and responsive instinctive rubber outsole is sustainably source from actual rubber tree , rather than the petroleum - ground rubber featured in other performance products .
“ With Forever Floatride GROW , we ’re replacing petroleum - base plastic with plants , ” said Bill McInnis , Vice President , Reebok Future . “ The biggest challenge in make a shoe like this was developing plant - base material that could gather the gamey performance pauperization of runner . During the three years we spent developing this ware , we heard aloud and clear that the idea of a industrial plant - base running shoe resonate powerfully with serious runners . But those same runners felt just as emphatically that they would never compromise on performance . The Forever Floatride GROW is the result . Plant - based performance – with no compromise . ”
“ The earth is a runner ’s bowl , and we have a duty to help detoxify the world for the athlete who go in it , ” say Matt O’Toole , Reebok Brand President . “ Our Cotton + Corn ingathering was the first step in wee shoes from thing that develop . Now , we have taken an award - winning run brake shoe , the Forever Floatride Energy , and reinvent it using rude materials to create what we palpate is the most sustainable functioning running shoe on the securities industry . ”
“ Our consumers have told us they want more sustainable products , and the take to the woods community has been the most vocal and passionate on this outcome , ” said O’Toole . “ We want to aid runners perform at their best , while also feeling good about the mathematical product they wear . ”
everlastingly Floatride GROW will be available for purchase in Fall 2020 .
For more information : Reebokwww.reebok.com
