Martdata.nl recently released its Florist Marketing Report 2022 . This shows that many Dutch florists are concerned about the future . For many back-to-back years , the issue of florist shop has been falling . late price increases are putting profit security deposit under further force per unit area . To cut costs , many florist shop are thus focalize more on smaller bouquets and added value .
few companies and storesOver the past five year , the number of company and florist shop stock has declined . There are now 7.1 % few commercial enterprise whose main activity is " trade flowers and plant " than five eld ago . Those have fallen from 3,255 in 2016 to 3,025 in the year 2021 . While the survey was being done in 2021 , these did not decline any further . The phone number of florist store fall by 6.7 % in the same menses , from 3,660 in 2016 to 3,415 in 2021 .
In the Netherlands , South Holland has the most florists - 660 ; 18.3 % of all florists . Flevoland has the few , only 45 . The enquiry report card also shows the average number of habitant per florist per province . That provides insight into where there is a proportional amount of competition or more room for start - ups or growing companies .
Then there are those business that do business with the 47761 ( Florists ) SBI computer code in increase to their primary activity . There are 1,681 of these in the Netherlands . Of these , 6.7 % are flower or plant wholesalers . Florist shop as a side bodily process are also rough-cut in landscaping companies , amateur artistic preparation , and dearie store .
Price increaseThe acutely rising toll of slashed flowers peculiarly currently concerns florists most . Yet , that in reality applies to all craft intersection . Also , wages are increasing quicker than before . According to the Dutch Bureau of Statistics figures , florist ' pre - tax profit averages about ten percent . Of net sales , staff office cost are 16 to 17 % , and the sales ' purchase time value , 57 to 58 % . So , these price are rising at the expense of the pre - tax resolution .
born and sustainable product are the top trends . It is expected that the demand for small fragrance will rise due to the increasing cost of flowers and plants . Some florist anticipate growth in vase , garden product , and plant gross sales too .
The theme also says that citizenry are less interested about prices when it come to florist and bouquets . That is what significant data point analysis of on-line search behaviour shows . The price - oriented searches volume development has lagged in the past few years , compare to search for florist and fragrance . So , consumer seem to search with the price being relatively less important , and they then frequent in a less price - sensitive way . That behavior dismantle out in 2021 .
root : Marktdata.nl
