In a fresh series , Royal Flora Holland is giving the level to CEO Steven van Schilfgaarde . Once every four weeks , he render his view on the past period . This time , he talks more about the pricing of the past few workweek , the repute of cosmetic gardening , and much more .

Pricing"The retiring few week have been characterized by very good efflorescence pricing , with the caution that supply of rose and some other products were considerably lower than last twelvemonth . The weather in Africa understandably playact deception on the rose . Plant pricing gaol disappointingly , accompanied by disappointing sale on the clock . Overall , the bulk decline was high than the average in the previous month . I hope the plant life supply will recover for the balance of the year . The same goes for lagging flower miscellany . "

report ornamentals"Good pricing means there is still a lot of requirement for our product . But the reputation of floriculture requires ceaseless aid . direct sphere communicating is needed to feed positive perception and be lively in case of negative news report . late media coverage of the discharge of banned substances into airfoil water and the use of migrant worker with falsified papers show how vulnerable we are . Both within nursery gardening and decorative gardening , we work closely with all relevant sphere organizations . For instance , I had a constructive introductory coming together with the young chairman of the KAVB . The outside worldly concern looks at us as floriculture or greenhouse horticulture and does n’t wish about how we are organized . That is why we have to keep the ranks closed and work together and strengthen each other . "

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Consultation certification scheme"In August , the consultation for the certificate strategy for ' Small - scale of measurement Growers ' need position under the banner of FSI . Sustainability in the broadest sense is very authoritative to future - proof our sector . One enterprisingness where steps were take last month is the presentation of the Euro Plant Tray ( EPT ) . This newfangled reusable plant tray should further reduce plastic waste . EPT is authoritative in the context of making the sphere further sustainable . "

Floriday"Within Royal FloraHolland , we are working hard to optimise both our digital political platform and our logistics political program . Floriday is crucial within this . To be successful together , all partners in the range of mountains need to take steps in digitalization . That ’s the path to make the chain more efficient . Users are more and more seeing Floriday ’s opportunities and possibilities . Based on users ' input and regard , the Floriday squad is invariably summate function or improving existing diligence . The compact we late signed with trading fellowship is an important impetus for a thriving future for Floriday and thus the industry . "

Select Delivery"An example of a new logistics function is Select Delivery in Floriday . With it , the buyer determines the delivery time . He can designate the clock time menstruum he wants to activate per day , production , and buyer plate . Since 3 September , purchaser in both Rijnsburg and Naaldwijk have been at the control themselves thanks to Select Delivery in Floriday . In a fascia in Floriday , the emptor can line up the metre slots for the coming hebdomad at any clock time of the Clarence Shepard Day Jr. . Another important logistical milepost is the get-go of order - beak plants at our hub in Aalsmeer . So much for this first impression . Next time , we will cover other topics . "

germ : royalfloraholland.com