"We now have 4,000 varieties in our range"

Anyone entering Muller Bloemzaden in Lisse ( the Netherlands ) would not have a bun in the oven to find some 4,000 dissimilar peak varieties and plant seed store behind the bureau construction in a conditioned storage cadre , ready for cut-rate sale . Wim Zandwijk , managing theater director and autonomous agent for major global players in the seminal fluid trade , has enjoyed being at the helm of the company since 2016 : " In the retiring few years , the company grew ; we now have 4,000 varieties in our range . Our seeds fly all over the world to customer in 60 different country . " A team of 15 people makes all this potential .

Wim Zandwijk , Muller Bloemzaden

A wide assortment"Thanks to our all-inclusive assortment , customers unquestionably know where to happen us , " Wim pronounce . " We can offer a utter parcel to customer . It gives customers security whether they only need 250 semen of one variety , or many millions of seeds of several varieties . Many agents are not wholly autonomous anyway , as they often have their own genetics they require to get into the market . customer know what to expect , and that is very important . " Customers should not look luxury publicity at Muller Bloemenzaden BV . " For us , it is all about the lineament of our come and meet customer expectations . The publicity may be basic , but the contents certainly are n’t . "

ExpertiseFor Wim , close-fitting cooperation with suppliers , cultivator and other stakeholder is very important : " We always have to keep ahead of new market place developments . That ’s why we impose many trade funfair , company presentations , and the Flower Trials . To give you an indication , in a month ’s time , we will be in Salzburg where we will be looking at Fleuroselect ’s visitation fields . We see ourselves as forerunners , which involves a mickle of predilection . " He yield some brainstorm in what entails add seeds : " This year , for model , we have had to deal with a lot of utmost conditions conditions . There are stricter rules regarding the use of goods and services of pesticides , and there is also presently a lot of fluffy mould in the crops due to the insensate and smashed spring . Feedback from the theatre , and communicating with suppliers are important because we want to help and advise growers . We can expend this to see what is democratic , and what a grower can grow good . "

DevelopmentsThere are also many market developments , Wim follows them closely . " It has been a hard spring for all growers , large and little . Many small cultivator adjudicate to develop limited blossom , such as delphinium , amaranthus , helichrysum , and digitalis . These efflorescence are very much used for corsage . need for sunflowers also rest high . Sakata ’s Vincent ’s Choice Summer DMR is a raw character of sunflower that is pop in the Netherlands . It develop quickly and is mold - resistant . The Double Sunking and Bicolor mixture are also emphatically in demand . " Wim continues , " the Callistephus ( Aster ) chinensis AZUMI XL , a magnanimous flower that await like a chrysanthemum , is a skillful new exploitation in the flower world that many chrysanthemum growers are trying out . Not only in the Netherlands , but across all of Europe . There is a lot of expertise on how to produce flowers in the best possible way . Many nurseries are more mindful of the sale market . They require to produce what local outlet needs . "

Cooperation"To produce what the local marketplace needs , cooperation is central , " Wim explain : " In the conclusion , everyone benefits from ripe cooperation in the chain , from producer to consumer . Because we recognise what is in demand , we can advise growers , supply what they take , and growers can actually produce what they will sell in a targeted way . " Wim is not only interested in cooperation with external partners . Since recently , he also cooperates with his Word Stephan to see to it a successful time to come . What ’s this future like for Muller Bloemenzaden BV ? According to Wim , Europe remain the biggest market . " Perhaps there will also be a move towards African nation . Either way , we desire to be there for all growers , and offer them a eminent - character product . "

For more information : Wim ZandwijkMuller Bloemzaden BVVennestraat 52C2161 LE Lisse , the Netherlands+31 ( 0)252 410 744[email protected]www.mullerseeds.com